SUCCESS
Proven Strategies Driving Measurable

Impact

MARRIOTT BRAND HOTEL
LONDON UK

YieldForce was engaged to support a cluster of Marriott‑branded hotels in Kensington, London. At onboarding, the properties were underperforming, with challenges in booking pace, channel mix, and market competitiveness.

+4.5%
RevPAR Growth
+23%
YoY Direct Revenue
+£4M
Room Revenue
+21%
Room Revenue

Initial Performance Snapshot

Impact YieldForce Strategy

Room Revenue Pace Gap -12%vs STLY
Room Revenue Pace Gap to -1% Vs STLY
Occupancy Pace Gap -14%
Occupancy Pace Gap -1% Vs STLY
RevPAR -4% vs +3% of Market
RevPAR +4.5% vs 4% Market
Website Revenue -12%
Website Revenue +23%
Booking.com Conversion 0.7%
Booking.com Conversion 1.1%
Expedia Fair Share 7% vs 10% Target
Expedia Fair Share 28% vs 10% Target

SOFT BRAND CLUSTER
LONDON, UK

YieldForce was engaged to lead the commercial transformation of a cluster of soft-branded aparthotels in London. The project focused on rebuilding the hotel’s commercial infrastructure and repositioning the properties for sustainable growth.

+2.2%
RevPar Growth
+15%
RGI Growth
+£400K
Room Revenue
+50%
Room Revenue

Initial Performance Snapshot

Impact YieldForce Strategy

Room Revenue Pace Gap -13%
Room Revenue Pace Gap -2%
ADR Pace Gap -10%
ADR Pace Gap -3%
RevPAR -13% vs -1% of Market
RevPAR +2% vs +2% of Market
Website Revenue -7%
Website Revenue +12%
Booking.com Conversion 0.12%
Booking.com Conversion 0.65%
Expedia Fair Share 4% vs 8% Target
Expedia Fair Share 14% vs 8% Target

INDIPENDENT BOUTIQUE HOTEL - MAYFAIR, LONDON

Following a £12M refurbishment, the hotel required urgent repositioning in the luxury market. YieldForce was engaged to lead pricing realignment, implement core systems (PMS, channel manager, RMS), and restructure the distribution model, including corporate rate frameworks

+22%
RevPAR Growth
+19%
RGI Growth
+£4M
Room Revenue
+33%
Room Revenue

Initial Performance Snapshot

Impact YieldForce Strategy

RGI at 84%
RGI at 105%
Occupancy Vs Compset -18%
Occupancy Vs Compset -2%
ADR Gap Vs Market -33%
ADR Gap Vs Market +7%
No RMS in place
IDeaS G3 implemented
Fragmented distribution, and rate parity
Structured distribution model with RateTiger channel manager